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Along the Mirror's Edge

Sunday 21 August 2022

COD and plagiarism

 They can't keep getting away with it!

It's funny that COD should in the centre of so many competing crosshairs as big console manufactures argue about whether or not the game is fundamental to competition across the FPS market. It's funny because whatever way you look at it, this conversation is placing COD at the top of a very influential pedestal where almost everyone can agree it is a model to aspire to for continuing success. So all eyes are constantly on them when they have a month like the one they're living through. You know, the sort of month where you get continuously pulled up for plagiarism again and again to the point where you look like hack amateurs with absolutely no quality control department whatsoever; meanwhile giants are wrestling over who gets to stick you on their shelf to be their golden trophy. That's what you get for having idols and role models, I guess.

To be clear, accusations of art theft are a pretty hefty chunk of mud to sling around and are so hard to prove in most cases, almost as much as it is to find. With so many artists in every field, more than at any other point in history by several orders of magnitude, content is being developed incessantly and constantly, everywhere that you look, so if someone wants to steal a little idea concept from some small corner of the internet, who the heck is going to know? To be fair, the COD design artists are probably look at this as 'taking inspiration' from the work they see everyday; which there is nothing wrong with as long as you put enough of your own special juice in it to transform the final product. This month has presented an Activision that were very lax on the whole 'changing up the homework in the assignment' part of the equation.

It started with a posted advert for an upcoming COD Vanguard skin, the worst performing COD game in a very hot minute, in which one of the coming skins had a very eye-caching and interesting design to it. It was a heavy winter suit with the head of a Samoyed dog thrown over the player's usual boring human head; making the player approximately 15% all around better. Honestly it was a striking design that would have been really cool if it wasn't a paid cosmetic... oh, and bastardized from a random artist on the web! An Artist called 'saillin' took credit for the design and compared the COD dog with his own military canine design in some side-by-side comparisons. The concept itself was already pretty novel enough to inspire a raised eye-brow or two by those already in the know, but after that comparison; with how closely the military gear the dog is wearing matches up with what COD were planning: there really is no question, so shenanigans were taken here.

To their credit Activision did move to remove marketing materials featuring that dog and later announced that particular skin would be scrapped (Instead of, I don't know, maybe just paying the original artist to use their cool design. That would have worked even better in my opinion.) And to take away that small credit, they had to be mocked and ridiculed in order to do so. Had no one really made a fuss about this and the situation still be bought to Activision's attention; they would have helpfully ignored it so that they could continue their money raking unabashed; because that's just the kind of company that the COD creators are. Although, I wonder how this backlash might shake the structure of their content development departments going forward considering that, as I mentioned, this was not the only significant case of plagiarism that has been bought up this month.
 
Yet another upcoming skin for Warzone and Vangaurd featuring future-tec glowing pieces, has ended up drawing comparisons to a truly vapid upcoming game, leading myself to wonder if the COD plagiarists have literally no shame. Because at some point you have to grow some standards, and I'd feel that would come at some point before ripping of designs from the Dr Disrespect's Crypto FPS 'game' he's trying to tote up: Dreadrop. Although to be fair, there is a bit more nuance to this one. Not least of all because the aggrieved party is actually an ex Infinity Ward manager. He has taken it 'on the chin' by joking that Activision should name the skin after him (Ha Ha- they're never going to do that.) but even then I have to throw up a little bit of doubt to how much this one quite constitutes plagiarism. 

Oh the designs look similar alright! Damningly so, in fact. But COD's Malware Ultra Skin is just a guy in neon blue techy-armour with a hood on; it's not exactly the most inspired armour design ever invented. Of course not, they're being compared with freakin' Deadrop; a game dripping with unoriginality, this dispute really just raises concerns about the trite thematic elements fuelling both design processes. If it hadn't been for the more obvious dog-skin rip-off, people would probably be making more of a fuss about the big design variations, such as the skull face and glowing exo-skeleton design elements of the COD game versus Deadrop's decidedly more boring hexagonal urban camo design. Both skins do use pretty much the exact same colours, however; which doesn't help Activision's case at all. 

And then people just entered 'Twitter cancellation mode' where they comb through your entire history looking for a smoking gun to hang you with. They found it in the prospective logo for a COD mobile game that doesn't even have a title yet; it's just known as 'Project Aurora'. Well Aurora recently got a new slick logo featuring a sharp and spikey stylized 'A' at a slight slant which certainly looked cool- probably because it was allegedly ripped from Amuro Ray's personal emblemage on his RX-93 v Gundam from 'Mobile Suit Gundam: Char's Counterattack'. (Thank you, Animenewsnetwork, for being so complete in their coverage of this story.) Again, one could argue this as a coincidence since the logo is quite literally just a stylised A; but it just doesn't make for a very good look, does it? 'Confirmation Bias' is turning into 'Confirmation Prejudice' at this point.

All of which goes to paint COD, one of the biggest franchises in the world, as a lazy corner cutter who cares nothing for the sanctity of art. Although to be fair there is a perfectly rational explanation for a lot of this; pressure piled on by time constraints as a result of failure. Remember, 'Vanguard' pooped the bed as far as COD games go, shipping less units than the franchise has suffered in about ten years. That reflects badly on the team who are then flipped into a rush to hurry out content that might win people over, rushed employees start ignoring due diligence or just ripping off ideas full kettle in order to keep their jobs, and the potential media backlash for any of these screw ups is so unlikely because no one ever pays attention to this stuff. Until the day that they did, and now their bad position has probably become much worse as their indolence has been characterised as incompetence. Let this be an example of the snowball effect of big company run development studios where stopping to take stock is a crime punishable by redundancy. 

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